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Haus of ValInspired by Love

8Up Collection — Turn heads. Open doors. Get caught.
  • Quick shipping
  • Fresh batches
  • Paraben-free & naturally derived
  • Black-owned, family-made in the USA

Just dropped

New releases

Fresh from Aunt Val's table — the newest scents in the Haus.

Shop the 8Up Collection
Shop the 8Up Collection

Handmade in small batches since 2002

Luxury you can actually wear every day.

Fragrance and body care built to be layered — so your scent lasts from morning to long after dark. Paraben-free. Small-batch. Never the high-end price tag.

Find your scentShop best sellers

Quick shipping · Fresh batches

Luxury you can actually wear every day.
“Three people asked what I was wearing before dessert.”
— Shelia B. · verified buyer

The Haus method

Scent Maxing™

One spray fades. Three layers stay. This is the ritual that makes people stop you and ask what you're wearing.

  1. Drench

    Body Oil on damp skin

    Locks moisture in and gives fragrance something to grip.

  2. Layer

    Butter UP

    Seals the oil and builds the base of your scent.

  3. Finish

    with 15–20 sprays of EDP

    Skin and clothing. This is where the sillage comes from.

More scent. More confidence. More compliments.

Build your Scent Maxing set →

Loved most

Best sellers

The scents our customers reorder, gift, and get stopped over.

Shop all 641 products
Shop all 641 products

Inspired fragrances

Love it? We made it wearable.

Tell us the designer scent you're obsessed with. We'll show you our version — same energy, a fraction of the price.

  • Maison Francis Kurkdjian Baccarat Rouge 540 · $325 Try Heaven Bound · from $23 93% less
  • Creed Aventus · $445 Try The Delegate · from $26 94% less
Browse all inspired scents →

Narrow it down

Shop by scent family

GourmandSweet & edibleFloralsSoft & romanticFruityBright & juicyCleanFresh & skin-likeAfter HoursBoozy & darkFor HimWoody & sharp
Aunt Val, founder

Aunt Val

Founder & formulator · Toney, Alabama

The best kept secret since 2002

Twenty-four years of making it by hand.

“I never wanted people to choose between something that's good for their skin and something that makes them feel expensive. So I made both.”

What started behind a counter in Alabama is now a family of brands — ValZuri, BodyOlology, Forge Grooming, Beauty Retail Warehouse — all still whipped, poured, and packed in small batches. Every order is made for you, by us.

  • 2002Founded
  • 640+Products handmade
  • Realreviews, via Judge.me

Join the Haus

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Plus first access to Aunt Val's new releases — they sell out.

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Let customers speak for us

from 2331 reviews
This isn’t just a perfume — it’s an experience

Adiqchon isn’t just a fragrance — it’s a quiet pull you can’t ignore. ✨

From the first moment, it captivates with a luminous, sparkling energy that feels alive and undeniably feminine. It’s the kind of scent that sparks curiosity, leaving a trace of intrigue wherever you go.

Then it deepens. Elegant, romantic, and effortlessly powerful, it wraps you in a luxurious softness that feels personal yet magnetic — a fragrance that doesn’t demand attention but naturally commands it.

And the dry-down… that’s when it becomes addictive. Warm, intimate, and lingering, it leaves a memory that clings to the skin and the senses long after you’ve gone. People lean closer without realizing why, caught by something they can’t name.

This isn’t just a perfume — it’s an experience. It’s Adiqchon. And once it touches you, you don’t forget it.

Shelia B.
AdiQChon (Addiction)
Decisive. Magnetic. Unforgettable. That’s the power of Impulsive.

I have to admit — the opening isn’t exactly my favorite, a little too bright for my taste — but stick around, because the dry down is where the magic happens. ✨

Impulsive is for the woman who moves on instinct, who doesn’t overthink, who let's desire and confidence guide her every step. At first, it’s playful and bold, grabbing attention in a way that’s impossible to ignore. But it’s in the later notes that the fragrance truly shines — smooth, sophisticated, and quietly addictive.

There’s a warmth and sensuality that clings to your skin like confidence itself, leaving a lingering impression long after you’ve left the room. It’s feminine power in motion, soft yet commanding, sweet yet undeniably strong.

This is a fragrance for the woman who doesn’t wait for permission, doesn’t ask to be noticed — she becomes the moment. And trust me… once it settles, you’ll understand exactly why. ✨

Shelia B.
Impulsive | By Kena
Some fragrances announce themselves… others rule quietly. 👑✨

Sugar Crown is for the woman who doesn’t ask for attention — she commands it. She walks in softly, moves with effortless grace, and somehow owns everything without saying a word.

From the first moment, it feels light, playful, and almost innocent — a soft sweetness that drifts around you like a delicate whisper. But don’t be fooled. As it settles, it reveals depth, warmth, and a quiet power that lingers, leaving an unforgettable impression in its wake.

It’s not loud. It doesn’t chase. It doesn’t compete. It simply asserts itself with confidence, elegance, and undeniable presence.

This is the scent for the woman who is both approachable and untouchable, soft yet unstoppable, and knows that sweetness can be a form of strength. A fragrance that wears like armor and leaves every room feeling just a little more regal when she passes through.

Soft at first, unforgettable at last — Sugar Crown isn’t just worn. It’s experienced. 👑✨

Shelia B.
Sugar Crown